In recent years, so-called gamification marketing has graduated from being a niche technology to being an increasingly important part of companies’ sales and marketing toolbox for lead generation as well as customer loyalty and engagement. The potential is vast, and the market value alone is predicted to grow to a value of over $30 Billion in the next five years. Danish gamification marketing company, Scratcher.io, has received a €1 Million investment and is ready for global growth. Innovestor is the lead investor in the team of investors.
We have only just “scratched the surface” of gamification marketing
Scratcher.io is located in the Nørrebro neighbourhood of Copenhagen and has undergone a huge employee growth of almost 300% in just two years. They have already customers in over 15 European markets and with a recent investment are now ready to take on and conquer even more of the World. CEO and Founder Casper Christiansen says:
“It is Scratcher’s goal to become a leader on a global level, and we must achieve this by showing companies that gamification marketing is more than fun and games. On the contrary, it has the potential to be the best digital and strategic tool available to ensure top results, in the least amount of time and with the least amount of costs, possible. In short, we have only just scratched the surface of what the technology can do and contribute with in relation to data-based customer engagement and campaign performance”.
A SaaS-based platform that will make the technology mainstream
It is the belief in the team’s own abilities and the global potential of the platform that motivated Innovestor to invest, says Tommi Äijälä, Innovestor’s Group Chair. He adds:
“We are always looking for the best possible teams and innovations that can make a true, positive change in their field. Scratcher has a fantastic, professional team and a unique platform which we believe will help make gamification marketing mainstream due to its user-friendly, plug-and-play setup as well as its ability to ensure high performance on sales and marketing campaigns. We believe that their platform will become an indispensable part of the digital marketing toolbox of the future”.
Facts about Scratcher.io and the investment
- The consortium, led by Innovestor, has invested €1.2 million in Scratcher.io
- Scratcher is active in 17 markets across Europe and has more than 20 employees
- Scratcher expects a turnover amounting to DKK Millions in the double-digits within 6 months
- The gamification market is expected to rise to $30.7 billion by 2028
- Scratcher.io’s platform is a system-agnostic Software-as-a-Service (SaaS) platform
Read more about Scratcher.io